Emerging Markets Enthusiast

[Operator Stories] From Coca-Cola to NotCo - Flavia Buchmann (NotCo) on building consumer brands, the NotConcept and guerrilla marketing

March 15, 2022 Season 2 Episode 12
Emerging Markets Enthusiast
[Operator Stories] From Coca-Cola to NotCo - Flavia Buchmann (NotCo) on building consumer brands, the NotConcept and guerrilla marketing
Show Notes Chapter Markers

Flavia Buchmann is Chief Marketing Officer (CMO) at NotCo, a leading alternative protein brand that creates delicious food products such as Milk, Burgers and Ice-Cream without sacrificing taste or texture. After a successful corporate career at Unilever and Coca Cola, Flavia joined the NotCompany in 2019 to lead their global marketing and branding efforts. She is based in New York City with her husband and family.

We dive into her journey into the world of startups, lessons for other consumer brands on brand building and positioning, all about the NotConcept (and why not everything NotCo does is called Not) and how they set up their internal agency "NotAgency."

On this episode you well learn about: 

  • Flavia's transition from corporate into startups and any tips for others making the switch
  • Leading branding and marketing at one of the leading food techs globally and all it entails 
  • Lessons learned on NotCo's internal agency and why not everything at NotCo is called Not 
  • Behind the scenes look into NotCo's response to Alpro's similar branding


You can find Flavia on LinkedIn here

For more content on emerging markets investing and company building follow me on twitter @pat_travels or LinkedIn.

How Flavia made her way into startups
What was the transition like and strategising on making the jump
NotCo's approach to branding
On NotCo's internal agency
NotCo's Guerrilla marketing stunt
Fast Speed Round