Emerging Markets Enthusiast

[Operator Stories] Pedro Sônego de Oliveira (TruePay) on the next wave of B2B fintech in Brazil, building TruePay and making the switch from investor to founder

March 01, 2022 Season 2 Episode 11
Emerging Markets Enthusiast
[Operator Stories] Pedro Sônego de Oliveira (TruePay) on the next wave of B2B fintech in Brazil, building TruePay and making the switch from investor to founder
Show Notes Chapter Markers

Pedro Sônego de Oliveira is Co-Founder and CEO of Brazilian B2B Fintech start-up TruePay.
Founded only a little more than a year ago, the company has scaled rapidly, having raised +US$40M of capital with leading investors Addition, KASZEK, Monashees and GFC.

On the show, we dive into Pedro's journey from investor to founder, how he teamed up with his co-founder, the opportunity on the ground in B2B Fintech in Brazil, the next big wave of tech adoption in the country.
Pedro provides valuable lessons on scale-up strategy, business building and fundraising.

To learn more about True check out their website.
You can find Pedro on LinkedIn

For more content on emerging markets investing and company building follow me on twitter @pat_travels or LinkedIn.

Pedro's way into the world of startups
Success drivers for the Brazilian fintech ecosystem
How does TruePay actually work
Making the switch from VC to founder
The uniqueness of the entrepreneurial journey
On TruePay's fundraising strategy
Tips for other entrepreneurs that are raising capital
Scaling talent and culture
Fast Speed Round